There’s a lot of talk this time of year about setting goals. Everyone wants 2021 to be their year! But what does it mean to set truly attainable goals that will move you and your career forward? What does it mean to set goals as a hairstylist? Today, we’re going to give you some tips and examples for setting goals that will move you forward!



We’ve all heard of SMART goals, right? These are goals that are Specific, Measurable, Achievable, Relevant, and Time-Based. Keeping these in mind will help you set your intentions and make things happen!

Specific: It’s important to get detailed with your goals! Instead of “book more clients,” set your sights on “book at least three new hair extensions clients each week.” Instead of “post on social media more,” think: “Post on social media every Monday, Wednesday, and Friday.”

Measurable: Similar to making your goals specific, you want to be able to measure your goals so that you can actually hold yourself accountable and know if you’re on track or not! Here are a few examples:

Raise my prices —> Increase my prices by 25% each quarter

Work fewer hours —> Work 8 hour days on Monday, Tuesday, Thursday, and Saturday

Make time for family —> Plan at least one family activity every week.

Attainable: You know that at Harper Ellis, we’re big fans of big, audacious goals. We want you to reach for the stars, but we also want you to set goals that are attainable as you work your way to success. For example, if you’re just starting out at a new salon, making a goal like “work fewer hours” may not be the best idea! You have to hustle, especially when you’re new to the industry!

Relevant: Keep your eye on the prize! Remember what your ultimate idea of success is and keep working toward it! For instance, if you’re working toward becoming a hair extensions specialist, making a goal like “book seven men’s cuts per week” may not be the most relevant to your end game! 

Time-Based: You have to give yourself a deadline if you want to stay on track! It will help you stay motivated and give you a way to measure those goals that are a little tougher to put a number on. Here are a few examples:

Redecorate salon —> Order new salon furniture by July 1; hire painter by April 10. 

Invest in education —> Choose a new class to attend by 3rd quarter! 


We know it can be hard to come up with SMART goals that can truly push your business forward. That’s why we wanted to come up with some great goals that you can consider tweaking for your career and implementing into your year!

  • Start wearing hair extensions so you can walk what you talk!

  • Invest in Harper Ellis education

  • Raise your prices (don’t forget to put real numbers to this!)

  • Practice on doll head at least 2 nights each week

  • Cut move up times from 90 minutes to 1 hour

  • Invest in Harper Ellis advanced education like a Masterclass or Assistant Program

  • Hire an assistant 20 hours per week

  • Post consistently on social media (get specific here with some numbers that would work for you!)

  • Take 2 consecutive days off every month

  • Create 4 Instagram Reels of your work every month

Now that you know how to set SMART goals and have some ideas for things that will help you find success, we want to know how what goals you’re making! Tell us the comments some things you’re implementing into your every day life. We want to cheer you on and support you as you make big strides in your career!

Cheers to success,

Terra + the Harper Ellis Team