From Struggling Salon Owner to 7-Figure Success: The Harper Ellis Story

April 29, 2025

From Struggling Salon Owner to 7-Figure Success: The Harper Ellis Story

From Terra Harvell

Let’s rewind for a second.

Today, Harper Ellis stands as the gold standard in salon success. Seven-figure salons. Wealthy stylists. Education that actually works. But before the glam and the growth came the grit.

Because what most people don’t know is this: I opened my salon and built my behind-the-chair business at the same time. I was learning leadership while doing root touch-ups. Trying to grow a team while growing my own books. Living both realities—owner and stylist—under the same roof.

And yes, my chair-based business was thriving. I scaled it to nearly $800,000 in annual revenue working just four days a week. I was proud. It was proof that the Harper Ellis method worked behind the chair. The systems, the strategy, the sales—I had those dialed in.

But the salon side? That was a different story.

After a full year of salon ownership—pouring every ounce of my energy into the team, the clients, the dream—I looked at my numbers... and saw I had made $8 in profit.

Eight dollars.

It was sobering. I had refinanced my home to open this salon. I was showing up every day, giving everything I had, and the business was barely breathing. That was my turning point. I knew something had to shift, and fast.

What changed the game was this: while building Harper Ellis Hair Company, I immersed myself in learning real business. I studied scaling. I implemented systems. I learned what true operational excellence looked like—and realized that the same principles that made Harper Ellis a success could be applied to my salon.

I stopped guessing. I stopped over-functioning. I built structure, accountability, and vision into every part of the business.

And the results?

That same salon now generates $1.5 million a year, runs at about 20% profitability—and I am not behind the chair AND I only touch it for one hour a week. The rest runs without me, exactly how a real business should.

Because let’s be clear: if your business can’t operate without you present 24/7, then it’s not a business. It’s a burnout cycle.

At Harper Ellis, we’ve made it our mission to change that. We teach salon owners how to scale with strategy, lead with intention, and build the kind of business that gives freedom, not just income.

The truth is: the talent got me started, but the systems built my empire.

And now, we help salon owners like you do the same—elevate out of chaos and into clarity, build high-performing teams, and create commission salons that print results without draining your soul.

So if you're tired of being tethered to your business, and you’re ready to step into your role as a leader, I’ll show you how to build a salon that doesn’t just pay the bills—but funds your dream life.

The Harper Ellis difference is real—and it’s waiting for you.

Learn more.

Your bag (0)
Your bag is empty Shop all products