If you’ve ever doubted whether one decision could truly change your life, just ask Jennifer Stow.
Based in Brookland, Arkansas (right outside of Jonesboro), Jennifer owns The Formula Salon & Extension Bar, a cozy, confidence-filled space specializing in luxury solutions for thinning hair like elite wefts and custom toppers. Her mission? Helping every client leave feeling better than they walked in.
But Jennifer’s story isn’t just about hair. It’s about stepping into her power as a business owner—especially when life threw her a curveball. In 2024, her husband lost his well-paid job, and she realized it was time to step up. That moment pushed her to go all in with the Harper Ellis Extension School of Business and take control of her future.
“In 2022, I thought I was just learning an extension method. I had no idea I was stepping into a business school that would change my life.”
That November, she attended The Legacy Summit and left with a renewed sense of purpose and a clear vision for the business she was ready to build.
The Moment That Sealed It
One transformation she’ll never forget? A bride-to-be who had struggled with alopecia since childhood. She came to Jennifer looking for a solution that would help her feel beautiful on her wedding day. The answer: a Harper Ellis topper in the shade Graham.
“She cried after her appointment and told me I’d given her the hair of her dreams.”
This is why we do what we do.
Favorite Shade
Garrison. No question.
Favorite Tool
The new Harper Ellis tail comb. Once you use it, there’s no going back.
Industry Inspo
Jennifer credits her biggest inspiration to none other than Terra Harvell.
“She’s always 10 steps ahead, dreaming bigger and bolder than anyone around her. I seriously catch myself asking, ‘What would Terra do?’ when I’m facing a big decision.”
Her Advice to Stylists Just Starting Out
Say YES.
Yes to the kids cuts.
Yes to the walk-ins.
Yes to the perms.
Because you never know when that one "yes" turns into a loyal extension client. Every client is an opportunity. Don't miss it.
Why Extensions?
“We trade time for money as stylists, and I wanted to maximize my value behind the chair. I’ve been doing hair since 2004. This is the first year I’ll hit 6 figures.”
On Education
“Don’t rely on YouTube. If you have to finance your education, do it. You’ll make your money back faster than you think.”
Jennifer, we’re so proud to have you as part of the Harper Ellis community. You truly set the standard.
Her journey reminds us that investing in yourself isn’t just worth it. It’s necessary. And when you surround yourself with the right people, tools, and mindset, the impossible becomes possible.
She didn’t just grow her skills. She built a business. And it all started with saying yes to real education.
If you’re ready to finally build the business you’ve been dreaming about, the Harper Ellis Extension School of Business is your next step.
You don’t have to do it alone, and you don’t have to guess your way through growth.