CEO and founder of Harper Ellis Hair Company and Harper Ellis Salon
TERRA HARVELL
Terra’s mission is to reach 500k stylists and salon owners worldwide and help them build wealth far beyond the chair.
TERRA HARVELL - CEO, HARPER ELLIS HAIR CO.
Terra Harvell, CEO of Harper Ellis Hair Co., is just a hairdresser. She's also an 8 figure entrepreneur, has a 7 figure real estate portfolio, and is a business mentor to thousands of stylists across the world. While she was growing her own business, she discovered a gaping hole in her industry. There was a lack of business-minded training, financial literacy access, and quality products. The tipping point happened at the height of Terra's career behind the chair, when she had to pay $30,000 out of her own pocket to replace a bad batch of hair extensions that she'd used on her own clients. Something had to change. One flight to China and a lot blood, sweat, and tears later, Terra was walking
away with her own patented hair extension technology that she, as a stylist, could stand behind. And that was just the beginning. Terra took this mindset and ran with it, making it her mission to raise the industry standard for all hairstylists, from education and beyond. Today, she acts as a role model for hairstylists who feel lost. She empowers the stylists who are burnt out, making a fraction of the money they want to be, and teaches them not only how to build their dream life, but their legacy. She built Harper Ellis Hair Co. from the ground up, and she's made it her mission to teach fellow business owners, entrepreneurs, and leaders how they can do the same.
How to Go from Team Turnover to Attracting and Maintaining Multiple 6-Figure Stylists
In this talk, Terra shares her exact business algorithm that salon owners can utilize to immediately start attracting top talent in their area - and most importantly, keep them for the long run. You’ll go from laying awake at night, wondering if your best stylists are going to walk out to knowing you’ve got an aligned team that’s locked in and ready to grow with you. You’ll walk away from this talk with a clear plan to attract the most sought-after stylists to your salon and help them make the money they’ll never walk away from.
The Exact Formula Terra Used to Create a Salon Full of 6-Figure Stylists
Have you ever wished you could get a road map showing you how to hit those paychecks with the numbers you’ve only dreamed of? Not only that but have you ever wished you could grab your stylist’s hands and lead them directly to success with you? Not long ago, Terra felt this exact way. She created something called, the Dream Income Formula to break down exactly what she and her team should be doing to reach their financial targets. You’ll walk away from this talk with her exact formula to help your stylists reach their dream incomes.
The Salon Owner’s Guide to Go from Stagnant to Scaling
As a salon owner, Terra has had her fair share of months where she was barely breaking even in the bank. She realized if she ever stepped out from behind the chair, her salon wouldn’t be able to keep the lights on- and that’s when she decided something had to change. With a few mindset shifts, her understanding of business ownership changed completely, and soon after she had scaled her business to a level where she was making more money than ever and standing behind the chair less than one day a month. You’ll walk away from this talk with a tool that teaches you the exact system Terra followed to get to that point.
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